CraftQuest on Cast

Ryan Irelan has a master's degree in German studies and originally planned to become a teacher. He never finished his PhD, but the experience of teaching German to foreign-language students laid the foundation for everything he does today.

In this episode, he talks about his path from ExpressionEngine courses to CraftQuest, why going broad with his training platform backfired, how the subscription model changed everything, and what it takes to run a sustainable one-person education business in a niche community. One detail: the name CraftQuest was suggested by Andrew Welch. Ryan jokes that if he ever sells it for a billion dollars, he will owe Andrew something.